Easter Packaging Trends for 2025: What’s New in New Zealand?
As Easter approaches, brands and consumers alike are embracing fresh packaging trends that reflect sustainability, creativity, and innovation. At Shardlows Packaging, we are committed to staying ahead of these trends to help businesses meet consumer expectations. Here’s what’s shaping Easter packaging in New Zealand for 2025.
1. Sustainability at the Forefront
Eco-conscious packaging is no longer a trend—it’s a necessity. Consumers are demanding environmentally friendly options, and brands are responding by reducing plastic usage, incorporating recyclable and compostable materials, and streamlining packaging to minimize waste. Companies like Cadbury have already taken steps to remove unnecessary plastic, and this shift is influencing packaging across all sectors.
2. Minimalist and Creative Designs
Less is more when it comes to packaging design in 2025. Sleek, minimalist designs featuring clean lines, subtle textures, and neutral tones with pops of color are taking center stage. These designs not only enhance visual appeal but also align with sustainable practices by reducing excess materials. Many brands are also incorporating hand-drawn illustrations and soft pastels to create an emotional connection with buyers.
3. Smart and Interactive Packaging
Technology is playing a bigger role in packaging, with QR codes, augmented reality, and digital storytelling enhancing the consumer experience. These elements allow shoppers to engage with brands in new ways, whether through digital Easter egg hunts, product information, or interactive content that brings packaging to life.
4. Personalization and Customization
Consumers love personalized products, and Easter packaging is no exception. Brands are offering customizable options that allow customers to add names, special messages, or unique designs to their packaging, making Easter gifting even more special. Whether it’s a personalized chocolate box or a tailor-made hamper, customization is a powerful way to connect with customers.
5. Sustainable Material Innovations
From biodegradable films to recycled paperboard, businesses are moving towards innovative, eco-friendly packaging materials. Many brands are now exploring alternatives to traditional plastics, such as compostable wrapping and refillable containers, to meet the growing demand for sustainability.
Contact us now to discuss your Easter packaging needs.